Unmatched Features
20+ sections, everywhere
Say more with 20+ beautiful sections now available on all templates.
Powerful promotions
Sell more with 5 highly flexible promotion types with customizable layouts.
Multiple layouts
The most layout, design and content options to fit your brand.
App-free filtering
Easy custom ordered grouped collection filters without monthly app fees.
Mobile-first
Just like your customers. Fast, compact, and thumb-friendly design.
By ex-Shopifiers
Founded by Shopify's original creators of Debut, Brooklyn and more.
Trusted by
Design features
Big, beautiful imagery
Large edge-to-edge photos, animations, video, and parallax slideshows let your rich photography do the talking all while keeping your site lightning fast.
Multiple multi-column menus
Quickly let customers browse through groups of collections by adding columns to your menu items with our easy-to-use mega menu feature.
Clean, minimal design
Keep the focus on your products and messaging with Impulse’s clean and minimal design style.
Typography-driven
Free access to Shopify's 250+ premium and open source fonts lets you differentiate your brand easily and effectively. We’ve designed Impulse with large, simple typography that will put your style front and center.
Optimized for readability
Smooth, subtle overlays and gradients help keep your text readable when placed over photography.
Compact mobile design
Mobile users have less patience for scrolling so we’ve kept the mobile design as compact as possible, with simple expandable areas for those that want more.
Smooth animations
Impulse is designed from start to finish to smoothly and elegantly animate your content into view for a premium, polished look and feel.
Custom promotions
Powerful promotional grid designer
Highlight your most important content with exceptionally flexible promotions now available on all templates, plus custom site-wide footer promotions.
Six flexible promotion types
Mix and match from a number of easy to setup promotion types that work seamlessly together: try the Simple, Banner, Product, Sale Collection, Image and Advanced promotion types.
Individual promotions per collection
Take your promotional capabilities to the next level by either highlighting promotions on all collection pages or creating alternate templates to show promotions only shown on specific collections.
Site-wide footer promotions
Keep customers browsing by using your footer to highlight your most important promotions at the bottom of every page of your store.
Multiple announcements
Announce multiple promotions or policies in our prominent announcement bar with options to either rotate between announcements or display them side-by-side.
Multiple templates
Product templates (NEW)
Choose from 4 alternate templates or create your own: Brand Story, Product Landing Page, Gift Card, or Pre-Order.
Collection templates (NEW)
Choose from 4 alternate templates or create your own: Promotions, No Promotions, No Sidebar, and Collection Landing Page.
Page templates (NEW)
Choose from 4 alternate templates or create your own: About, FAQ, Contact and Full-width.
Video features
.MP4, YouTube and Vimeo support
Supports all major video formats for flawless high quality video across your store. We recommend .MP4 or YouTube.
Brand video
Take your brand to the next level with autoplaying high quality video built into your homepage, product pages, and sectioned content pages. Your videos will be just as beautiful on mobile as they are on desktop.
Traditional video
Include a full click-to-play video player with video controls and audio right on your homepage.
Product video
Bring the runway to the screen by showing autoplaying product videos right inline with the rest of your product images.
Beautiful Sections
Multiple hero options
A slideshow, large video, and numerous full-width custom promotion types can all be used interchangeably throughout your homepage to suit your current promotional needs.
Parallax slideshow and image sections
Give your store an extra sense of depth with our scrolling parallax options for slideshows, image sections and more.
Full single product section
Showcase a product for purchase right from a landing page or any other template, complete with reviews, video and any other extra tabs you have set up.
Full-width images, video and text
Showcase a large photo or video of your products and provide a perfectly readable description, link or callout right on top of it.
Everything else and more
Also includes blog posts, testimonials, maps, text columns, a custom layout builder and more.
Collection pages
Advanced sidebar or pop-out filter (NEW)
Build a multi-category collection filter that lets customers instantly filter by size, price, color, and more.
Collection promotions
Use our advanced promotion designer to show custom promotions across either all your collections or only show specific promotions on specific collection templates.
Subcollections
Allow customers to quickly narrow their search with our powerful subcollections feature which adds prominent links to any collections within the current collection at the top of the page or in the sidebar.
Large image banner
Show an optional big, beautiful banner across the top of your collection pages with an optional parallax effect.
Image switching on hover
Customers can quickly see a second product image by hovering their mouse over a product.
Color swatches
Let customers see what colors are available for a product with either a solid color or a textured image.
See Conversion Features for quick shop and more.
Product pages
Product video
Show autoplaying product videos inline with the rest of your product images. Mobile-friendly with support for YouTube, .MP4 and Vimeo.
Additional templates (NEW)
Use our alternate brand story template or create your own from 20+ sections to tell your brand or product's story right on the product page itself.
Flexible layout
Adjust the size of your product images and product description to match the size of your products.
Mobile-friendly zoom
Customers can quickly look closer at a product image in our new thumb-friendly zoom popup.
Color swatches
Let customers choose their color variant by showing either a solid color or a textured image swatch. Learn how to set swatches up in our Support area.
Recently viewed products
Prevent churn by enticing customers to continue shopping by reminding them of products they've already looked at with our recently viewed products section.
Related products
Showcase related products from the same collection below your featured product or from a custom collection of related products below your featured product.
See Conversion Features for review integration and more.
Conversion features
Sales points (NEW)
Concisely address common pre-purchase questions or showcase brand values right in the cart form with up to 4 quick bullet points and professionally designed icons.
Quickshop
Quickly look at a product’s complete details page while browsing a collection, homepage, or related products.
In-stock and low-stock notices (NEW)
Highlight when a product is in-stock or running low on inventory to encourage quick checkout before inventory run out.
Pop-out cart
Encourage quick checkout and continued shopping by never making customers leave the product page.
Integrated reviews
One click seamless integration of Shopify’s Product Reviews app, built right into the theme as a tab on product pages.
Product tabs (NEW)
Address crucial pre-purchase questions by adding text in a tab to all product pages (ex: shipping rates, return policies) or by adding tabs to specific product pages through metafields
Product question form
Let customers ask questions when and where they occur by adding a contact form in a tab on your product pages.
FAQ section
Answer common questions of any length on our expandable frequently asked questions page template and section (available on all templates).
Marketing features
Landing page template (NEW)
Create engaging landing pages using the 20+ modular sections with our new "landing page" alternate product template.
Newsletter popup
Collect customer contact information by offering them promotions in a popup. Set a delay so that the popup doesn’t interrupt their experience.
Footer newsletter
Collect email addresses and provide an enticing message sitewide on your footer.
Beautiful blog
Market to your customers on our beautiful staggered blog design. Articles have been optimized for readability and easy commenting.
